A rough history of Chris Stevens…
Ignite Jingles is a small company that supplies sung jingles to radio stations around the world. Our work can now be heard on over 100 radio stations worldwide, thanks in part to our partnership with TM Studios in Dallas.
As the composer of Ignite’s packages, I’m extremely proud of the number of stations who have trusted us with their station sound! Find out more at www.ignitejingles.com
Ignite’s sister company, Devaweb, produces radio imaging for stations worldwide, including stations in the UK, Europe and the Middle East. We help stations position themselves for maximum audience returns and effective messaging.
2013 to Present – Founder and Programme Director, Chris Country Radio
In 2013 I started a small online radio station to satisfy my passion for country music. Some years on, and Chris Country is now on DAB Digital Radio across eight regions of the UK thanks to investment from Nation Broadcast, and can also be heard on all online platforms.
I’ve been lucky enough to interview a wide range of A List country artists, and also present the breakfast show on the station. In March 2018 I was awarded a CMA Award for International Broadcaster, which was an incredible moment.
On a day-to-day basis, I look after scheduling, imaging and social media. My advice? Don’t name a radio station after yourself as a joke… it takes a lot of explaining over the years!
2010 to 2014 – Real & Smooth Limited (was GMG Radio)
Initially as Group Production Director, and more recently Deputy Group Programme Director, I have been responsible for ensuring that all Real and Smooth stations have strong and effective branding, with clear and consistent messaging. During 2014 my primary task was to assist Global Radio in the rebranding of the stations to fit in with their portfolio of stations.
I also had the pleasure of programming a digital-only station called Smooth 70s. Together with a small (but enthusiastic) team, we took the station from zero to 804,000 listeners in less than two years, with minimal marketing. It was really good fun!
My final task was to help the new owners (Global Radio and Communicorp) position the stations for their next chapter. In the case of Real Radio, this was the rebranding to Heart including an additional station in North Wales, and in the case of Smooth Radio, this was the reintroduction of regional broadcasting within three regions of the UK.
2005 to 2010 – VP / Creative Director, TM Studios, Dallas
TM Studios (formerly TM Century) are one of the world’s largest audio suppliers, specialising in jingles, production libraries and music services. I relocated to the USA to become TM’s first Creative Director and to help progress the sounds being created by the company. During my time at the company I introduced the world’s first updating jingle packages; Kissville, LiteHouse and Young Guns.
I also ate a lot of steaks and drank a lot of margaritas. You would have done too.
2004 to 2005 – Station Sound Producer, BBC Radio 2, London
I spent a year working with the talented team at BBC Radio 2, primarily scripting and producing promos. It was a joy working for Europe’s biggest radio station, and my work was included in their 2005 Sony station sound nomination.
2001 to 2004 – Group Head of Production, Real Radio, Cardiff & Leeds
I joined Real Radio a few months after the launch of the group’s first station in Cardiff, and was set the challenge of creating a strong and suitable station sound. I was then responsible for rolling out that branding to new stations in Scotland and Leeds, before creating the sound of new station Smooth FM. As well as record listener figures, we gained Sony nominations for station sound and our Grab A Grand competition.
1999 to 2000 – Radio Presenter, Sun FM, Sunderland
I was Sun FM’s evening show presenter for 18 months, and loved it. In fact, I still love being on the air, although it’s a fairly rare event now. I learned so much about the art of radio, and Sunderland still holds a soft spot for me.